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2
Stanford GSB Faculty Publications
Publication Type
2
Articles
GSB Authors
1
Amit Seru
1
Pedro Gardete
Keywords
2
advertising
2
false advertising
1
adjustable rate mortgages
1
advertising effectiveness
1
analytic models
1
bank customers
1
banking industry advertising
1
consumer research
1
cost effectiveness
1
government policy
1
loan-to-value ratio
1
marketing strategy
1
mortgage banks
1
mortgage brokers
1
product quality
1
sortgages
1
subprime loans
1
target marketing
1
targeting
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