24 Stanford GSB Faculty Publications

20 Articles 2 Cases 2 Working Papers

3 Harikesh Nair 3 Jennifer Aaker 2 Connor Diemand-Yauman 2 Monic Sun 2 Naomi Bagdonas 2 Navdeep Sahni 2 Pedro Gardete 1 Baba Shiv 1 Erik Brynjolfsson 1 George Foster 1 Kevin Schulman 1 Neil Malhotra 1 Sridhar Narayanan 1 Stephan Seiler 1 Stephen Anderson-Macdonald 1 Suzie Noh 1 V Srinivasan 1 Wesley Hartmann 1 Yu Ding 1 Zakary Tormala More

24 marketing 6 consumer behavior 4 consumers 3 homophily 3 homophily theory (communication) 2 advertising 2 big data 2 consensus (social sciences) 2 consumer goods 2 consumer preferences 2 correlated unobservables 2 economics 2 endogeneity 2 estimation theory 2 field experiments 2 game theory 2 industrial organization 2 strategic planning 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 MLB 1 NBA 1 NHL 1 RSN television ratings 1 Technology Acceptance Model 1 accounting 1 advertising and media 1 advertising effects 1 analytical work 1 and entrepreneurship 1 and personnel 1 asymmetric information 1 attention 1 attitude (psychology) 1 baseball on television 1 basketball broadcasting 1 behavioral targeting 1 belief & doubt 1 bias 1 borderlands 1 box office 1 brand 1 brand equity 1 brand image 1 brand management 1 brands 1 business 1 business enterprises 1 business planning 1 business training 1 businesspeople 1 casino hotels 1 casinos 1 causal inference 1 certainty 1 choice-based conjoint analysis 1 club management 1 comedy 1 communication methodology 1 compensation 1 competitive strategy 1 conjoint analysis 1 constraints 1 consumer culture 1 consumer demographics 1 consumer education 1 consumer psychology 1 consumer search 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 contract design 1 corporate finance 1 corporate growth 1 culture 1 customer relations 1 development and growth 1 diffusion of innovations 1 diffusion of innovations theory 1 dynamic random access memory 1 dynamics 1 earnings announcements 1 earnings surprise 1 econometrics 1 economic aspects of decision making 1 economic competition 1 economic demand 1 economics of information 1 effectiveness-performance 1 emerging markets 1 employees 1 endogeneity (econometrics) 1 endogenous group formation 1 equilibrium analysis 1 experimental psychology 1 externalities 1 fake news 1 feedback effects 1 film box office revenue 1 finance 1 financial reporting 1 financial statements 1 growth strategies 1 heterogeneity 1 hierarchical Bayesian estimation 1 hockey on television 1 human behavior 1 humor 1 imperfect information 1 imperfect information games 1 in-flight purchases 1 in-store marketing 1 industrial productivity 1 influencers 1 information 1 information sharing 1 innovation 1 innovation and R&D 1 installed-base effects 1 internet traffic 1 labor economics 1 labor studies 1 labor supply and demand 1 latent class analysis (statistics) 1 law and economics 1 learning 1 legal settlement 1 limited attention 1 management consulting 1 management consulting stories 1 market structure 1 marketing models 1 marketing research 1 marketing strategy 1 mass media 1 media 1 media economics 1 microeconomics 1 misinformation consequences 1 misreporting 1 monotone instrumental variables 1 monotone treatment response 1 monotone treatment selection 1 motivation (psychology) 1 multivariate analysis 1 narratives 1 netnography 1 nonrandom targeting 1 online social networks 1 operational definitions 1 organizational stories 1 organizational studies 1 path data 1 performance evaluation 1 persuasion (psychology) 1 political advertising 1 pricing 1 product 1 product usage 1 production management (manufacturing) 1 productivity 1 professional sport 1 profitability 1 promotions 1 radio frequency identification systems 1 randomization 1 randomized control trial 1 rate of return 1 ratings 1 real-time targeting 1 regional broadcasting 1 reputation 1 search advertising 1 search costs 1 search engine 1 search engines 1 selling 1 semiconductor industry 1 shopping 1 shopping carts 1 social belonging 1 social effects 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social learning 1 social media 1 social networks 1 statistical correlation 1 storybanking 1 supply & demand 1 technology transfer 1 television networks 1 television program ratings 1 trust 1 univariate analysis 1 user-generated content 1 users 1 visual perception 1 whole & parts (psychology) 1 windsurfing More