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6
Stanford GSB Faculty Publications
Publication Type
4
Articles
1
Cases
1
Working Papers
GSB Authors
1
Elizabeth Blankespoor
1
Gregory Martin
1
Harikesh Nair
1
Navdeep Sahni
1
Robert Burgelman
1
Susan Athey
1
Suzie Noh
Keywords
6
media
2
advertising
2
consumers
2
journalism
2
platforms
1
G12
1
G14
1
M41
1
attention
1
automation
1
automation & economics
1
big data
1
business enterprises
1
competition in advertising agencies
1
competition in the mass media industry
1
consolidation
1
consumer behavior
1
consumer deception
1
consumer demographics
1
deception
1
digital
1
disclosure
1
dissemination
1
earnings announcements
1
earnings surprise
1
economics
1
field experiments
1
financial reporting
1
financial statements
1
limited attention
1
liquidity
1
liquidity (economics)
1
logistics
1
management
1
marketing
1
mass media
1
matching
1
mobile
1
mobile operating systems
1
multi-homing
1
multi-sided platform businesses
1
native advertising
1
newspaper
1
newspapers
1
paid search
1
reorganization
1
restaurants
1
securities
1
securities trading volume
1
single-homing
1
strategic integration
1
strategy
1
strategy and general management
1
switching
1
synthesis
1
television news
1
tracking
1
trading volume
1
two-sided markets
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