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5
Stanford GSB Faculty Publications
Publication Type
5
Articles
GSB Authors
2
Gregory Martin
2
Wesley Hartmann
1
David Broockman
Keywords
5
political advertising
1
2000
1
2004
1
Election Day
1
United States presidential election
1
advertising
1
advertising and media
1
advertising campaigns
1
advertising effectiveness
1
borderlands
1
causal inference
1
consumption (economics)
1
econometrics
1
economics
1
estimation theory
1
externalities
1
instrumental variables
1
marketing
1
negative
1
ownership issues
1
persuasion (psychology)
1
political attitudes
1
political campaigns
1
political science research
1
politics
1
presidential elections
1
social contact
1
television viewing
1
voting research
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