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3
Stanford GSB Faculty Publications
Publication Type
3
Articles
GSB Authors
2
Navdeep Sahni
1
Guido Imbens
Keywords
3
randomized experiments
2
advertising
2
field experiments
2
internet advertising
1
ACT-R model
1
D03
1
D12
1
D91
1
M31
1
M37
1
advertising frequency
1
carryover effects
1
cognitive psychology
1
consumer behavior
1
consumer memory and advertising
1
consumer psychology
1
externalities
1
goodwill (commerce)
1
goodwill model
1
internet marketing
1
long-term effects of ads
1
marketing research
1
memory model
1
memory-based model
1
noncompliance
1
online advertising
1
online shopping
1
potential outcomes
1
randomized field experiments
1
repeated advertising
1
restaurant marketing
1
restaurant reviews
1
search advertising
1
selection models
1
simultaneous equations models
1
spacing effect
1
temporal spacing
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