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22
Stanford GSB Faculty Publications
Publication Type
21
Articles
1
Working Papers
GSB Authors
6
Michal Kosinski
3
Neil Malhotra
2
Elizabeth Blankespoor
2
Yu Ding
1
Brian Lowery
1
Harikesh Nair
1
Hayagreeva Rao
1
Itamar Simonson
1
Jennifer Eberhardt
1
Monic Sun
1
Stephan Seiler
1
Susan Athey
1
Yonatan Gur
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Keywords
22
social media
3
language
2
Facebook
2
big data
2
consumer engagement
2
content moderation
2
disclosure
2
internet marketing
2
machine learning
2
measurement
2
personality assessment
2
user-generated content
1
COVID-19
1
COVID-19 vaccine
1
Cristobal Young
1
D83
1
EdgeRank
1
G14
1
G41
1
GPT
1
Instagram
1
M41
1
News Feed algorithm
1
Twitter
1
acquisition of data
1
advertising
1
advertising content
1
affordances
1
algorithmic bias
1
anonymity
1
autonomy
1
behavioral reinforcement
1
bid-ask spread
1
big five personality
1
book sales & prices
1
brands
1
business
1
business communication
1
business research
1
click through rate
1
cognition
1
collective behavior
1
college students
1
computational linguistics
1
computational social science
1
conspiracy theory
1
consumer behavior
1
consumer preferences
1
consumers
1
consumers' reviews
1
content engineering
1
content marketing
1
culture
1
customer satisfaction
1
data-driven optimization
1
demography
1
digital marketing
1
digital technology
1
dissemination
1
dynamic assortment selection
1
dynamics
1
echo chambers
1
economic demand
1
economic opportunities
1
election
1
elections
1
facebook
1
fake news
1
feature analysis
1
firm communication
1
human Influenza
1
individual investors
1
influencers
1
information asymmetry
1
information transmission
1
instagram
1
internet advertising
1
internet content
1
internet surveys
1
investor response
1
knowledge transfer
1
liquidity
1
market positioning
1
market segmentation
1
market share
1
marketing
1
marketing communication
1
marketing research
1
marketing strategy
1
media use
1
memory
1
meta-analysis
1
microblogging
1
microblogs
1
misinformation
1
misinformation consequences
1
model-based reasoning
1
multivariate regression
1
national narcissism
1
nationalism
1
natural experiment
1
natural language processing
1
natural language processing (NLP)
1
networks
1
online comments
1
online services
1
path data
1
personality
1
personality studies
1
polarization
1
political communication
1
political participation
1
politics
1
prediction
1
prediction models
1
privacy
1
product attributes
1
product positioning
1
product quality
1
product ratings
1
psycholinguistics
1
public health advertising
1
race
1
randomized experiment
1
ratings
1
recommendation systems
1
recruitment techniques
1
reputation
1
selection
1
self
1
self-expression
1
social and behavioral sciences
1
social and personality psychology
1
social identity
1
social media in business
1
social media research
1
social network
1
social networking (online)
1
social networking sites
1
social networks
1
social ties
1
standard deviations
1
target marketing
1
television programs
1
text analysis
1
toxicity classification
1
trust
1
twitter
1
user generated content
1
users
1
validity of statistics
1
well-being
1
word of mouth
1
word of mouth advertising
1
word-of-mouth communication
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