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4
Stanford GSB Faculty Publications
Publication Type
4
Articles
GSB Authors
2
Wesley Hartmann
1
Ali Yurukoglu
1
Harikesh Nair
1
Pedro Gardete
Keywords
4
television advertising
3
advertising
2
advertising campaigns
2
television
1
D12
1
L2
1
M31
1
M37
1
Super Bowl (football game)
1
Super Bowl advertisements
1
ad impressions
1
ad-skipping
1
addressable TV
1
brand identification
1
brand metrics
1
brand name products
1
branding
1
branding (marketing)
1
complementarities
1
complements
1
consumer welfare
1
consumers
1
consumption (economics)
1
discrete-continuous demand
1
display advertising
1
electricity markets
1
financial leverage
1
impression formation (psychology)
1
internet
1
internet advertising
1
market power
1
marketing theory
1
non-compliance
1
prices
1
purchasing
1
supply & demand
1
treatment effects
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