29 Stanford GSB Faculty Publications

29 Articles

6 Itamar Simonson 5 Baba Shiv 5 Jonathan Levav 2 Harikesh Nair 2 Sridhar Narayanan 2 Stephan Seiler 1 Glenn Carroll 1 Hanno Lustig 1 Hau Lee 1 Jennifer Aaker 1 Jonathan Levin 1 M. Kate Bundorf 1 Navdeep Sahni 1 Pedro Gardete 1 S. Wheeler 1 Susan Athey 1 Szu-chi Huang 1 Uzma Khan 1 Zakary Tormala More

7 Journal of Consumer Research 6 Journal of Marketing Research 3 Quantitative Marketing and Economics 2 Journal of Consumer Psychology 2 Journal of the Association for Consumer Research 2 The American Economic Review 1 Harvard Business Review 1 INFORMS Journal on Applied Analytics 1 Journal of International Consumer Marketing 1 Marketing Letters 1 Marketing Science 1 Review of Economic Dynamics 1 The Review of Economic Studies More

29 consumer preferences 11 consumer behavior 4 psychology 2 M31 2 advertising 2 brand choice 2 choice (psychology) 2 consumer attitude research 2 consumer behavior research 2 consumer psychology 2 consumer research 2 decision making 2 decision making & psychology 2 empirical research 2 marketing 2 marketing research 2 marketing strategy 2 product usage 2 willingness to pay 1 C11 1 C33 1 D03 1 Edelman award 1 L81 1 M37 1 Technology Acceptance Model 1 addiction 1 aggregation 1 aggregation (statistics) 1 analytic models 1 artificial intelligence 1 asset management 1 asset pricing 1 asymmetric dominance 1 attraction effect 1 attribute 1 authenticity 1 aversion 1 bargains 1 brand mobility 1 casino gaming and gambling 1 casinos 1 categorization (psychology) 1 causal inference 1 cheap talk 1 choice deferral 1 choice overload 1 choice restriction 1 choice set size 1 cigars 1 civil service 1 commitment 1 commitment (psychology) 1 comparative studies 1 comparisons 1 compatibility 1 compromise effect 1 consumer attitudes 1 consumer choice 1 consumer demand 1 consumer education 1 consumer goods 1 consumer preferences research 1 consumers 1 consumers' reviews 1 consumption (economics) 1 consumption (economics) & psychology 1 contagion 1 contagion (social psychology) 1 context effects 1 context effects (psychology) 1 contingent valuation 1 control (psychology) 1 conversion funnel 1 correlated unobservables 1 counterfactuals (logic) 1 critical thinking 1 customer satisfaction 1 customer services 1 customization 1 debit cards 1 decision order 1 decision theory 1 diffusion of innovations 1 diffusion of innovations theory 1 digital goods 1 digitization 1 disclosure 1 dominance 1 dynamic programming 1 e13 1 e32 1 efficient market theory 1 elasticity (economics) 1 electronic commerce 1 end-to-end supply chain 1 endowments 1 evidence 1 expectation (psychology) 1 experimental psychology 1 extremeness aversion 1 field research 1 field-experiments 1 financial institutions 1 g11 1 g21 1 gamblers 1 gambling 1 gambling behavior 1 green tea 1 grocery 1 habit 1 happiness 1 health care reform 1 health insurance 1 health insurance premiums 1 heterogeneous beliefs 1 hierarchical Bayes methods 1 homophily 1 homophily theory (communication) 1 identity 1 identity (psychology) 1 idiosyncratic fit 1 individuals' preferences 1 indulgence 1 information resources 1 informative advertising 1 installed-base effects 1 institutions 1 insurance rates 1 internet advertising 1 interpersonal communication 1 inventory management systems 1 inventory shortages 1 judgment and choice 1 language & languages 1 leather handbags 1 machine learning 1 market positioning 1 market segmentation 1 marketing management 1 mathematical bounds 1 medical quality control 1 memory 1 mobile 1 mobile operating systems 1 moderation 1 motor movements 1 number of alternatives 1 online comments 1 online commerce 1 paid-search 1 path-tracking data 1 payment 1 personality 1 persuasion 1 persuasion (psychology) 1 persuasion knowledge 1 platforms 1 polarization (social sciences) 1 portfolio management (investments) 1 portfolio restrictions 1 positioning (advertising) 1 positive psychology 1 preference elicitation 1 preference expression modalities 1 preference reversals 1 preferences 1 price sensitivity 1 prices 1 privacy 1 privacy policy 1 problem solving research 1 product acceptance 1 product attributes 1 product demonstrations 1 product differentiation 1 product management 1 product management research 1 product placement 1 product positioning 1 prominence 1 psychographics 1 psychological literature 1 public welfare 1 purchase history data 1 purchase likelihood 1 restaurant customers 1 restaurants 1 reversals (accounting) 1 risk (insurance) 1 risk management 1 sales presentations 1 satisfaction 1 selection models 1 self-control 1 self-expression 1 selfcontrol 1 sentiment analysis 1 services for patients 1 shopping 1 signalling 1 similarity 1 similarity (psychology) 1 slots 1 social dominance 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social media 1 speech 1 spillovers 1 standard deviations 1 stored-value cards 1 substitution 1 substitution (economics) 1 supermarkets 1 supply chain disruptions 1 supply chain management 1 supply chain resilience 1 supply chains 1 target marketing 1 technology transfer 1 user-generated content 1 value added (marketing) 1 value perception 1 variational inference 1 virtual goods 1 visual perception 1 whole & parts (psychology) 1 wine sales & prices More