106 Stanford GSB Faculty Publications

91 Articles 8 Working Papers 7 Cases

12 Jennifer Aaker 11 Baba Shiv 10 Navdeep Sahni 10 Sridhar Narayanan 8 Szu-chi Huang 7 Itamar Simonson 7 S. Wheeler 7 Zakary Tormala 6 Harikesh Nair 5 Jonathan Levav 4 Stephan Seiler 4 Wesley Hartmann 3 Monic Sun 3 Pedro Gardete 3 Uzma Khan 3 V Srinivasan 3 Yu Ding 2 Bart Bronnenberg 2 Connor Diemand-Yauman 2 Kristin Laurin 2 Naomi Bagdonas 1 David Montgomery 1 James Lattin 1 Kwabena Donkor 1 Samuel Goldberg 1 Yewon Kim 1 Yuyan Wang More

106 Marketing 2 Organizational Behavior

11 Journal of Marketing Research 10 Journal of Consumer Research 9 Marketing Science 7 Management Science 7 Quantitative Marketing and Economics 6 Journal of Consumer Psychology 6 Journal of Personality and Social Psychology 4 Marketing Letters 3 Journal of Experimental Social Psychology 3 Psychological Science 2 Emotion 2 Harvard Business Review 1 American Economic Journal: Economic Policy 1 Appetite 1 Applied Health Economics and Health Policy 1 California Management Review 1 Current Opinion in Psychology 1 International Journal of Research in Marketing 1 Journal of Behavioral Decision Making 1 Journal of Experimental Psychology: General 1 Journal of Marketing 1 Journal of Research in Personality 1 Journal of the Association for Consumer Research 1 Long Range Planning 1 Motivation Science 1 Nature 1 Organizational Behavior and Human Decision Processes 1 PNAS Nexus 1 Pacific Economic Review 1 Proceedings of the National Academy of Sciences 1 The American Economic Review 1 The Review of Economic Studies 1 The Service Industries Journal More

17 consumer behavior 13 marketing 12 consumer preferences 10 advertising 9 field experiments 6 social media 5 choice (psychology) 5 consumers 5 internet advertising 5 internet marketing 5 marketing research 4 attitudes 4 brand choice 4 consumer psychology 4 decision making 4 marketing strategy 4 online advertising 4 psychology 4 user-generated content 3 M31 3 advertising effectiveness 3 attitude (psychology) 3 attitude certainty 3 attitude strength 3 brand name products 3 certainty 3 consumer attitudes 3 consumer research 3 digital advertising 3 discount prices 3 elasticity (economics) 3 empirical research 3 entrepreneurship 3 estimation theory 3 happiness 3 learning 3 persuasion (psychology) 3 prices 3 prosocial behavior 3 reputation 3 strategic planning 2 C11 2 D03 2 God 2 advocacy 2 behavioral economics 2 belief & doubt 2 brand identification 2 brand image 2 brands 2 casinos 2 commitment (psychology) 2 communication 2 comparison (psychology) 2 competition (psychology) 2 consensus (social sciences) 2 consumer attitude research 2 consumer behavior research 2 consumer choice 2 consumer engagement 2 consumer search 2 culture 2 customer satisfaction 2 customer services 2 decision making & psychology 2 developing countries 2 digital goods 2 dynamics 2 economic competition 2 economic demand 2 economics 2 electronic commerce 2 emotion 2 externalities 2 field research 2 forecasting 2 game theory 2 health 2 identity 2 influence 2 influencers 2 information sharing 2 internet 2 interpersonal communication 2 judgment and decision making 2 market share 2 market structure 2 marketing management 2 motivation (psychology) 2 online shopping 2 optimism 2 performance evaluation 2 persuasion 2 politics 2 positioning (advertising) 2 presidential elections 2 price 2 pricing 2 product attributes 2 product quality 2 psychological literature 2 randomized experiments 2 recency effects 2 religion 2 replication 2 risk 2 risk taking 2 risk tolerance 2 risk-taking behavior 2 satisfaction 2 search advertising 2 search engines 2 self-discrepancy 2 selling 2 supernatural beings 2 supply & demand 2 target marketing 2 valuation 1 2000 1 2004 1 ACT-R model 1 American Marketing Association 1 B2B channel 1 B2C channel marketing 1 Bayesian analysis 1 Bayesian estimation 1 Bertrand supertraps 1 C31 1 C33 1 C35 1 D12 1 D83 1 D91 1 Dirichlet principle 1 Dirichlet process mixture 1 Dirichlet process prior 1 EDLP 1 ERP 1 EdgeRank 1 FMRI 1 Facebook 1 Gies College of Business 1 IPO strategy 1 Indian rupee 1 K24 1 L51 1 L86 1 L88 1 M31 marketing 1 M37 1 M37 advertising 1 Markov Chain Monte Carlo methods 1 Markov chain Monte Carlo 1 News Feed algorithm 1 PROMO 1 Paul D. Converse Award 1 SaaS 1 Technology Acceptance Model 1 United States presidential election 1 University of Illinois 1 Wal-Mart 1 accumbens 1 achievement 1 ad blockers 1 ad blocking 1 ad effect measurement 1 ad fraud 1 addiction 1 admiration 1 advertising as information 1 advertising campaigns 1 advertising channel friction 1 advertising content 1 advertising effects 1 advertising frequency 1 affect infusion 1 affective forecasting 1 affiliation (psychology) 1 agency theory 1 algorithms numerical analysis 1 ambition 1 ambivalence 1 analytic models 1 analytical work 1 apathy 1 argument 1 arousal transport hypothesis 1 asymmetric information 1 attitude change (psychology) 1 attitude sharing 1 attitudes ambivalence 1 attraction 1 authenticity 1 automation 1 automation technology 1 banking industry 1 bargains 1 beauty 1 behavior 1 behavioral finance 1 behavioral targeting 1 belief 1 beliefs 1 biased beliefs 1 big data 1 biosimilar agent 1 book sales & prices 1 brain 1 brand equity 1 brand evaluation 1 brand management 1 brand metrics 1 brand mobility 1 brands and branding 1 business 1 business development 1 business expansion 1 business research 1 business revenue 1 carryover effects 1 casino gaming and gambling 1 casino hotels 1 causal effects 1 children 1 choice 1 choice comparability 1 choice deferral 1 choice difficulty 1 choice restriction 1 choice satisfaction 1 choice-based conjoint analysis 1 civil service 1 cognitive interference 1 cognitive psychology 1 collaborative decision-making 1 comedy 1 commercial products 1 commitment 1 communication & psychology 1 comparative studies 1 comparisons 1 compensation 1 competent 1 competition 1 competitions 1 competitive strategy 1 complementarities 1 computer software 1 computer software industry 1 conflict (psychology) 1 conflict management 1 conjoint analysis 1 constraints 1 construal 1 construal level 1 consumer conviction 1 consumer goods 1 consumer information 1 consumer intent modeling 1 consumer memory and advertising 1 consumer package goods 1 consumer preferences research 1 consumer sophistication 1 consumers' reviews 1 consumption (economics) 1 contagion 1 contagion (social psychology) 1 content analysis 1 content engineering 1 contest 1 contests 1 context dependence 1 context effects 1 context effects (psychology) 1 contingent valuation 1 contract design 1 contracts 1 contrast effect 1 corporate growth 1 corporate profits 1 correlated unobservables 1 cost effectiveness 1 cost estimates 1 counterfactuals 1 counterfactuals (logic) 1 creative ability 1 criticism 1 crowdfunding 1 culture -- psychological aspects 1 currency reform 1 customer preferences 1 customer relations 1 customer relationship management 1 customer values 1 customization 1 cyber law 1 d72 1 decision conflict 1 decision-making 1 default effects 1 deferred decision 1 demand response 1 developing economy 1 diffusion of innovations 1 diffusion of innovations theory 1 digital distribution 1 digital music 1 direct costing 1 direct vote 1 disaster response 1 discount/coupon 1 discrete & continuous games 1 discrete games 1 display advertising 1 dispute resolution 1 donation 1 dynamic effects 1 dynamic games 1 dynamic random access memory 1 dynamic testing 1 dynamic-model 1 e-commerce 1 ease of retrieval 1 economic efficiency 1 economic equilibrium 1 economics of regulation 1 editing 1 effective frequency of advertising 1 electoral college 1 electricity 1 email 1 email marketing 1 emergency management 1 emerging markets 1 emotional conditioning 1 emotional response 1 emotions 1 empirical game 1 endogeneity 1 energy 1 entertainment industry 1 entrepreneurial leadership 1 equilibrium analysis 1 evaluation methodology 1 everyday life 1 everyday low pricing 1 evidence 1 experienced diversity 1 facial affect recording 1 failure 1 failure (psychology) 1 fake news 1 false advertising 1 familiarity (Psychology) 1 field experiment 1 field-experiments 1 financial accountability 1 financial resources 1 fingerprinting 1 fintech 1 fintech acquisitions 1 first-mover advantage 1 food habits & psychology 1 food labeling 1 forecasts 1 frames (social sciences) 1 framing 1 framing effects 1 frequency effects of advertising 1 functional magnetic resonance imaging 1 functional magnetic resource imaging 1 gamblers 1 gambling 1 gambling behavior 1 generosity 1 go-to-market 1 goal (psychology) 1 goal framing 1 goal pursuit 1 goal success 1 goodwill (commerce) 1 goodwill model 1 government policy 1 group identification 1 health & psychology 1 health care reform 1 helping behavior 1 heterogeneity 1 hierarchical Bayes methods 1 hierarchical Bayesian estimation 1 hiring 1 homophily 1 homophily theory (communication) 1 honesty 1 hot hand 1 house brands 1 humor 1 hypothesis 1 identity (psychology) 1 idiosyncratic fit 1 image recognition 1 imperfect information 1 imperfect information games 1 implicit attitudes 1 implicit theories 1 in-store marketing 1 incentive 1 incentives 1 income 1 individualism 1 individuals' preferences 1 industrial costs 1 industrial organization 1 industrial productivity 1 industry studies: services: government Policy 1 inertia 1 information and internet services 1 information and knowledge 1 information resources 1 information resources management 1 information transmission 1 informative advertising 1 innovation adoption 1 installed-base effects 1 instrumental variables 1 insula 1 intent-based recommendation 1 intentions 1 internet stores 1 internet traffic 1 interpersonal relations & psychology 1 intrapreneurship 1 investments 1 involvement 1 job applications 1 judgements 1 judgment (psychology) 1 judgment and choice 1 jump processes 1 knowledge accumulation 1 knowledge transfer 1 l10 1 latent class analysis (statistics) 1 lay belief 1 legal settlement 1 liking 1 long-term effects of ads 1 longitudinal method 1 m37 1 machine learning 1 management consulting 1 management consulting stories 1 management science 1 management science research 1 manipulation checks (research) 1 market positioning 1 market repositioning 1 market segmentation 1 market timing 1 marketing & psychology 1 marketing communication 1 marketing models 1 meaning 1 media economics 1 mediation & conciliation services 1 medical quality control 1 memory interference 1 memory model 1 memory research 1 memory-based model 1 mental representation 1 mental simulation 1 metacognition 1 methods 1 microblogging 1 microblogs 1 mindset 1 mindsets 1 misattribution 1 misinformation 1 misinformation consequences 1 mobile 1 mobile operating systems 1 model 1 model-based reasoning 1 mood 1 morality 1 multialternative models 1 multiple equilibria 1 multiproduct firms 1 music & technology 1 music consumption 1 music websites 1 naivete 1 narratives 1 natural experiment 1 natural foods 1 natural language processing 1 negativity bias 1 new products 1 nonrandom targeting 1 norms 1 nudges 1 objective 1 oligopolies 1 online comments 1 online commerce 1 online streaming 1 open source 1 opinion expression 1 organizational stories 1 paid content 1 paid-search 1 pandemic 1 partisan identity 1 path data 1 payment 1 paywall 1 performance 1 personality 1 perspective (art) 1 persuasion knowledge 1 physical distribution of goods 1 physicians 1 physiological arousal 1 platform businesses 1 platforms 1 polarization (social sciences) 1 policy evaluation 1 political advertising 1 political campaigns 1 political competition 1 political polarization 1 political science research 1 portion size 1 positioning 1 positivity offset 1 preference construction 1 preference uncertainty 1 preferences 1 preferential choice 1 prefrontal cortex 1 presidential candidates 1 presidential election 1 press releases 1 price discrimination 1 price promotion 1 price promotions 1 privacy 1 private label 1 procrastination 1 product demonstrations 1 product information management 1 product management 1 product placement 1 product positioning 1 product ratings 1 product returns 1 product usage 1 production management (manufacturing) 1 promotional products 1 promotions 1 pronouns (grammar) 1 prosociality 1 prototypicality 1 psychological conflict 1 public health 1 public policy 1 purchase decisions 1 quantitative marketing 1 questions 1 questions & answers 1 radio frequency identification systems 1 randomization 1 randomized field experiment 1 randomized field experiments 1 ratings 1 receptiveness 1 recommender systems 1 relationship 1 religiosity 1 religious diversity 1 religious intolerance 1 repeat consumption delay 1 repeated advertising 1 replication (experimental design) 1 research 1 resource allocation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 restaurants 1 restoration 1 retail 1 retail industry -- economic aspects 1 retail therapy 1 retargeting 1 revenue model 1 reversible jump algorithm 1 robots 1 romantic crush 1 sabotage 1 sales 1 sales force compensation 1 sales management 1 sales presentations 1 scaling a global business 1 science denial 1 search 1 search engine 1 selection 1 selection models 1 selective hypothesis testing 1 self-concept 1 self-congruence 1 self-expression 1 self-perception 1 self-protective behavior 1 self-regulation 1 self-selection 1 self‐protecting cognitions 1 semiconductor industry 1 sense of control 1 sensory perception 1 sensory-specific satiety 1 sentiment analysis 1 service enhancements 1 service industries research 1 services for patients 1 shared mental model 1 shopping carts 1 short-run elasticities 1 signalling 1 situation ethics 1 skin conductance recording 1 slots 1 small business 1 social advocacy 1 social class 1 social comparison 1 social context 1 social influence Prius automobile 1 social interaction 1 social interactions 1 social network 1 social networks 1 social perception 1 social psychology 1 social ties 1 socioeconomic status 1 software 1 spacing effect 1 sports competitions 1 sports economics 1 standard deviations 1 statistical correlation 1 storybanking 1 strategic consumer behavior 1 strategic partnerships 1 streaming technology 1 subscription 1 subscription goods 1 substitution 1 substitution (economics) 1 supermarkets 1 supply-side economics 1 sustainability 1 targeted advertising 1 targeted offers 1 targeted promotions 1 targeting 1 taste 1 technology 1 technology adoption 1 technology transfer 1 television 1 television advertising 1 television programs 1 temporal comparison 1 temporal patterns 1 temporal spacing 1 time-based pricing 1 trade-offs 1 transaction costs 1 transactive memory systems 1 transfer learning 1 trust 1 two-sided platforms 1 unawareness 1 uncertainty reduction 1 unintended consequences 1 users 1 utilities 1 vaccine 1 valence asymmetry 1 value 1 value added (marketing) 1 value perception 1 variety 1 variety seeking 1 video 1 visual perspective 1 voting research 1 wanting 1 warm 1 web tracking 1 welfare economics 1 well-being 1 willingness to pay 1 word of mouth 1 word of mouth advertising 1 word-of-mouth communication More