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Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics
Incrementalism: Dead Yet Flourishing
- GSB Authors: Jonathan Bendor
- Date: 2015-03-01
- Publication Type: Articles
- Publication: Public Administration Review