Collections
Gallery
Gallery

List View

Showing 1 - 1 of 1 Records

Title (A-Z) Title (Z-A) Date (Ascending) Date (Descending)
25 50 100
Miniature of Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
  • GSB Authors: Jennifer Aaker
  • Date: 2012-03-03
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Active filters
Keywords: competent   Remove all  

1 Articles

1 Jennifer Aaker