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Miniature of Contract Design in Influencer Marketing

Contract Design in Influencer Marketing

GSB Authors: Navdeep Sahni
Date: 2024-04-01
Publication Type: Working Papers

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1 Stanford GSB Faculty Publications

1 Working Papers

1 Navdeep Sahni

1 compensation 1 contract design 1 field experiments 1 influencers 1 marketing 1 randomization 1 selling

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