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Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

GSB Authors: Harikesh Nair
Date: 2018-01-18
Publication Type: Articles
Publication: Management Science