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Miniature of An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
An Approach to Prioritize Customer-Based, Cost-Effective Service Enhancements
  • GSB Authors: V Srinivasan
  • Date: 2015-09-10
  • Publication Type: Articles
  • Publication: The Service Industries Journal
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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