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Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

GSB Authors: Itamar Simonson
Date: 2020-07-24
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience

Manipulating Basic Taste Perception to Explore How Product Information Affects Experience

GSB Authors: Baba Shiv
Date: 2011-12-22
Publication Type: Articles
Publication: Journal of Consumer Psychology