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Miniature of Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
  • GSB Authors: Jennifer Aaker
  • Date: 2014-04-13
  • Publication Type: Articles
  • Publication: Journal of Experimental Social Psychology
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1 Articles

1 Jennifer Aaker