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Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions
  • GSB Authors: Itamar Simonson
  • Date: 2020-07-24
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
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