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Miniature of Contract Design in Influencer Marketing

Contract Design in Influencer Marketing

GSB Authors: Navdeep Sahni
Date: 2024-04-01
Publication Type: Working Papers

Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research