List View
Showing 1 - 1 of 1 Records
![Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance](https://gsbpreserve.stanford.edu/templates/gsb/assets/img/offSitePublicationImage.jpg)
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
- GSB Authors: Itamar Simonson
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research