List View
Showing 1 - 1 of 1 Records
![Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment](https://gsbpreserve.stanford.edu/templates/gsb/assets/img/offSitePublicationImage.jpg)
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
- GSB Authors: Stephan Seiler
- Date: 2017-09-28
- Publication Type: Articles
- Publication: Marketing Science