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Perceptions of Health Risks of Cigarette Smoking: A New Measure Reveals Widespread Misunderstanding
- GSB Authors: Neil Malhotra
- Date: 2017-08-14
- Publication Type: Articles
- Publication: PLOS One
The Best of All Possible Worlds: Unraveling Target Price Optimism Using Analysts' Scenario-Based Valuations
- GSB Authors: Joseph Piotroski
- Date: 2017-06-29
- Publication Type: Articles
- Publication: Review of Accounting Studies
Cultivating Optimism: How to Frame Your Future During a Health Challenge
- GSB Authors: Jennifer Aaker
- Date: 2017-06-21
- Publication Type: Articles
- Publication: Journal of Consumer Research
Valence Asymmetries in Attitude Ambivalence
- GSB Authors: Zakary Tormala
- Date: 2017-04-01
- Publication Type: Articles
- Publication: Journal of Personality and Social Psychology