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Miniature of Repositioning Dynamics and Pricing Strategy

Repositioning Dynamics and Pricing Strategy

GSB Authors: Harikesh Nair
Date: 2012-12-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment

Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment

GSB Authors: Baba Shiv
Date: 2012-10-30
Publication Type: Articles
Publication: Journal of Consumer Research