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Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making

GSB Authors: Baba Shiv
Date: 2019-03-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Manipulating Basic Taste Perception to Explore How Product Information Affects Experience

Manipulating Basic Taste Perception to Explore How Product Information Affects Experience

GSB Authors: Baba Shiv
Date: 2011-12-22
Publication Type: Articles
Publication: Journal of Consumer Psychology