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Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits
Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits
  • GSB Authors: Erica Plambeck
  • Date: 2013-03-18
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
  • GSB Authors: Sridhar Narayanan | Harikesh Nair
  • Date: 2013-02-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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3 Articles