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Miniature of I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

GSB Authors: Yu Ding
Date: 2023-03-14
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Acquirer-Target Social Ties and Merger Outcomes

Acquirer-Target Social Ties and Merger Outcomes

GSB Authors: Joy Ishii
Date: 2014-03-02
Publication Type: Articles
Publication: Journal of Financial Economics