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Miniature of Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget
  • GSB Authors: Szu-chi Huang
  • Date: 2023-08-23
  • Publication Type: Articles
  • Publication: Journal of the Association for Consumer Research
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1 Szu-chi Huang