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Miniature of Trade-Offs in Choice
Trade-Offs in Choice
  • GSB Authors: Itamar Simonson
  • Date: 2020-09-08
  • Publication Type: Articles
  • Publication: Annual Review of Psychology
Miniature of Consumer Substitution Decisions: An Integrative Framework
Consumer Substitution Decisions: An Integrative Framework
  • GSB Authors: Uzma Khan
  • Date: 2014-06-12
  • Publication Type: Articles
  • Publication: Marketing Letters
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