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The Attention Economy: Measuring the Value of Free Goods on the Internet
- GSB Authors: Erik Brynjolfsson
- Date: 2023-08-31
- Publication Type: Articles
- Publication: Information Systems Research
Super Bowl Ads
- GSB Authors: Wesley Hartmann
- Date: 2017-10-05
- Publication Type: Articles
- Publication: Marketing Science
Internet Versus Television Advertising: A Brand-Building Comparison
- GSB Authors: Wesley Hartmann
- Date: 2013-10-01
- Publication Type: Articles
- Publication: Journal of Marketing Research