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Miniature of Planning for Multiple Shopping Goals in the Marketplace
Planning for Multiple Shopping Goals in the Marketplace
  • GSB Authors: Szu-chi Huang
  • Date: 2019-07-29
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
Pressed for Time? Goal Conflict Shapes How Time Is Perceived, Spent, and Valued
  • GSB Authors: Jennifer Aaker
  • Date: 2015-06-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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2 Articles