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Miniature of Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
  • GSB Authors: Yewon Kim
  • Date: 2022-03-23
  • Publication Type: Articles
  • Publication: Marketing Science
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1 Yewon Kim