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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2019-03-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Step by Step: Sub-Goals as a Source of Motivation
- GSB Authors: Szu-chi Huang
- Date: 2017-05-12
- Publication Type: Articles
- Publication: Organizational Behavior and Human Decision Processes
Competition for a Majority
- GSB Authors: Robert Wilson
- Date: 2014-01-01
- Publication Type: Articles
- Publication: Econometrica