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Miniature of Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

GSB Authors: Baba Shiv
Date: 2023-04-27
Publication Type: Articles
Publication: Emotion

Miniature of Romantic Crushes Promote Variety‐seeking Behavior

Romantic Crushes Promote Variety‐seeking Behavior

GSB Authors: S. Wheeler
Date: 2018-09-05
Publication Type: Articles
Publication: Journal of Consumer Psychology