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Miniature of Conundra and Progress: Research on Entry Order and Performance
Conundra and Progress: Research on Entry Order and Performance
  • GSB Authors: David Montgomery
  • Date: 2013-07-26
  • Publication Type: Articles
  • Publication: Long Range Planning
Miniature of Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
  • GSB Authors: Stephan Seiler
  • Date: 2017-09-28
  • Publication Type: Articles
  • Publication: Marketing Science
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Academic Area: Marketing   Keywords: market share   Remove all  

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