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Miniature of How Do Consumers React to Ads That Meddle in Out-Party Primaries
How Do Consumers React to Ads That Meddle in Out-Party Primaries
  • GSB Authors: S. Wheeler
  • Date: 2025-04-01
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Preference Externality Estimators: A Comparison of Border Approaches and IVs
Preference Externality Estimators: A Comparison of Border Approaches and IVs
  • GSB Authors: Wesley Hartmann
  • Date: 2024-01-23
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Advertising Effects in Presidential Elections
Advertising Effects in Presidential Elections
  • GSB Authors: Wesley Hartmann
  • Date: 2012-11-30
  • Publication Type: Articles
  • Publication: Marketing Science
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Academic Area: Marketing   Keywords: political advertising   Remove all  

3 Articles