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Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
- GSB Authors: Bart Bronnenberg
- Date: 2018-11-06
- Publication Type: Articles
- Publication: Marketing Science
How Do Firms Make Money Selling Digital Goods Online?
- GSB Authors: Navdeep Sahni
- Date: 2014-06-24
- Publication Type: Articles
- Publication: Marketing Letters
Multi-Category Competition and Market Power: A Model of Supermarket Pricing
- GSB Authors: Stephan Seiler
- Date: 2017-08-01
- Publication Type: Articles
- Publication: The American Economic Review
Optimal Search for Product Information
- GSB Authors: Monic Sun
- Date: 2012-06-05
- Publication Type: Articles
- Publication: Management Science
Repositioning Dynamics and Pricing Strategy
- GSB Authors: Harikesh Nair
- Date: 2012-12-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Price Promotions and "Freemium" App Monetization
- GSB Authors: Jonathan Levav | Harikesh Nair
- Date: 2022-07-12
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics