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Miniature of Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
  • GSB Authors: Baba Shiv
  • Date: 2019-03-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
  • GSB Authors: Baba Shiv
  • Date: 2017-10-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of How Winning Changes Motivation in Multiphase Competitions
How Winning Changes Motivation in Multiphase Competitions
  • GSB Authors: Szu-chi Huang
  • Date: 2017-04-24
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order
  • GSB Authors: Itamar Simonson
  • Date: 2015-12-14
  • Publication Type: Articles
  • Publication: Journal of Consumer Psychology
Miniature of Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
  • GSB Authors: Itamar Simonson
  • Date: 2014-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Money in the Bank: Feeling Powerful Increases Saving
Money in the Bank: Feeling Powerful Increases Saving
  • GSB Authors: Jennifer Aaker
  • Date: 2014-05-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
  • GSB Authors: Baba Shiv
  • Date: 2012-10-30
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
Miniature of The Preference for Potential
The Preference for Potential
  • GSB Authors: Zakary Tormala
  • Date: 2012-10-01
  • Publication Type: Articles
  • Publication: Journal of Personality and Social Psychology
Miniature of We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes Toward Brands
  • GSB Authors: S. Wheeler
  • Date: 2012-03-09
  • Publication Type: Articles
  • Publication: Journal of Consumer Research
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Academic Area: Marketing   Keywords: psychology   Remove all  

10 Articles

4 consumer preferences 4 decision making 3 brand choice 3 consumer behavior 2 choice (psychology) 2 consumer psychology 2 prices 1 achievement 1 affiliation (psychology) 1 attitude change (psychology) 1 attitudes 1 attraction 1 attribute 1 brand evaluation 1 brand identification 1 brand image 1 brand name products 1 choice 1 choice deferral 1 choice overload 1 choice set size 1 cigars 1 commitment (psychology) 1 communication & psychology 1 comparison (psychology) 1 competition 1 consumer attitude research 1 consumer attitudes 1 consumer behavior research 1 consumer preferences research 1 context effects 1 context effects (psychology) 1 decision making & psychology 1 decision order 1 dice games 1 dominance 1 dynamic self-regulation 1 evaluation methodology 1 expectation (psychology) 1 field research 1 functional magnetic resonance imaging 1 goal (psychology) 1 individuals' preferences 1 information processing 1 interpersonal communication 1 inventory shortages 1 likes & dislikes 1 lose 1 marketing & psychology 1 marketing research 1 methods 1 money & psychology 1 motivation 1 motivation (psychology) 1 number of alternatives 1 performance & psychology 1 personal finance 1 persuasion 1 persuasion (psychology) 1 positioning (advertising) 1 positive psychology 1 possibility 1 preferences 1 prefrontal cortex 1 price 1 product acceptance 1 product attributes 1 product demonstrations 1 product differentiation 1 product information management 1 product management research 1 product placement 1 product usage 1 prominence 1 pronouns (grammar) 1 purchase decisions 1 purchase likelihood 1 replication 1 replication (experimental design) 1 research 1 sales presentations 1 satisfaction 1 savings 1 self-control 1 shopping 1 temporary standing 1 uncertainty 1 valuation 1 value 1 win 1 wine sales & prices 1 winning & losing (contests & competitions)