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How Do Consumers React to Ads That Meddle in Out-Party Primaries
- GSB Authors: S. Wheeler
- Date: 2025-04-01
- Publication Type: Articles
- Publication: Journal of Consumer Research

Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking
- GSB Authors: Kristin Laurin | Jonathan Levav
- Date: 2015-02-25
- Publication Type: Articles
- Publication: Psychological Science