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Miniature of Overcoming the 'Window Dressing' Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility
Overcoming the 'Window Dressing' Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility
  • GSB Authors: Stephen Anderson-Macdonald
  • Date: 2015-10-09
  • Publication Type: Articles
  • Publication: Journal of Business Ethics
Miniature of Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
  • GSB Authors: Uzma Khan
  • Date: 2013-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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Academic Area: Marketing   Keywords: social perception   Remove all  

2 Articles