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Showing 1 - 3 of 3 Records

Miniature of What Are Your Signature Stories?

What Are Your Signature Stories?

GSB Authors: Jennifer Aaker
Date: 2016-05-01
Publication Type: Articles
Publication: California Management Review

Miniature of Conundra and Progress: Research on Entry Order and Performance

Conundra and Progress: Research on Entry Order and Performance

GSB Authors: David Montgomery
Date: 2013-07-26
Publication Type: Articles
Publication: Long Range Planning

Miniature of A Reflection on Analytical Work in Marketing: Three Points of Consensus

A Reflection on Analytical Work in Marketing: Three Points of Consensus

GSB Authors: Monic Sun
Date: 2012-05-22
Publication Type: Articles
Publication: Marketing Letters