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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
- GSB Authors: Baba Shiv
- Date: 2019-03-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
- GSB Authors: S. Wheeler | Baba Shiv
- Date: 2017-06-22
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
- GSB Authors: Baba Shiv
- Date: 2014-08-01
- Publication Type: Articles
- Publication: Journal of Consumer Research
Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment
- GSB Authors: Baba Shiv
- Date: 2012-10-30
- Publication Type: Articles
- Publication: Journal of Consumer Research
Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
- GSB Authors: Baba Shiv
- Date: 2011-12-22
- Publication Type: Articles
- Publication: Journal of Consumer Psychology
The Lonely Consumer: Loner or Conformer?
- GSB Authors: Baba Shiv
- Date: 2011-07-12
- Publication Type: Articles
- Publication: Journal of Consumer Research