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Showing 1 - 5 of 5 Records

Miniature of The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

GSB Authors: Baba Shiv
Date: 2017-10-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

GSB Authors: S. Wheeler | Baba Shiv
Date: 2017-06-22
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice

The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice

GSB Authors: Baba Shiv
Date: 2014-08-01
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment

Eternal Quest for the Best: Sequential (Vs. Simultaneous) Option Presentation Undermines Choice Commitment

GSB Authors: Baba Shiv
Date: 2012-10-30
Publication Type: Articles
Publication: Journal of Consumer Research

Miniature of When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

GSB Authors: Baba Shiv | Zakary Tormala
Date: 2011-05-13
Publication Type: Articles
Publication: Journal of Consumer Research