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Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
- GSB Authors: Bart Bronnenberg
- Date: 2020-02-07
- Publication Type: Articles
- Publication: Marketing Science
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
- GSB Authors: Bart Bronnenberg
- Date: 2018-11-06
- Publication Type: Articles
- Publication: Marketing Science
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
- GSB Authors: Bart Bronnenberg
- Date: 2017-09-11
- Publication Type: Articles
- Publication: Marketing Science
The Probit Choice Model Under Sequential Search with an Application to Online Retailing
- GSB Authors: Bart Bronnenberg
- Date: 2016-10-21
- Publication Type: Articles
- Publication: Management Science