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Showing 1 - 2 of 2 Records

Miniature of Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

GSB Authors: Harikesh Nair | Pedro Gardete
Date: 2017-10-03
Publication Type: Articles
Publication: Quantitative Marketing and Economics

Miniature of Price Promotions and "Freemium" App Monetization

Price Promotions and "Freemium" App Monetization

GSB Authors: Jonathan Levav | Harikesh Nair
Date: 2022-07-12
Publication Type: Articles
Publication: Quantitative Marketing and Economics