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Miniature of Estimating Causal Installed-Base Effects: A Bias-Correction Approach

Estimating Causal Installed-Base Effects: A Bias-Correction Approach

GSB Authors: Sridhar Narayanan | Harikesh Nair
Date: 2013-02-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

GSB Authors: Harikesh Nair
Date: 2017-07-31
Publication Type: Articles
Publication: Marketing Science

Miniature of Social Ties and User-Generated Content: Evidence from an Online Social Network

Social Ties and User-Generated Content: Evidence from an Online Social Network

GSB Authors: Harikesh Nair
Date: 2013-02-01
Publication Type: Articles
Publication: Management Science