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50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
- GSB Authors: Itamar Simonson | Jonathan Levav
- Date: 2024-05-14
- Publication Type: Articles
- Publication: Journal of Consumer Research
The Upscaling Effect: How the Decision Context Influences Tradeoffs Between Desirability and Feasibility
- GSB Authors: Itamar Simonson | Jonathan Levav
- Date: 2022-12-19
- Publication Type: Articles
- Publication: Journal of Consumer Research
A Reexamination of the Impact of Decision Conflict on Choice Deferral
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2022-08-02
- Publication Type: Articles
- Publication: Management Science
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
- GSB Authors: Jonathan Levav | Itamar Simonson
- Date: 2018-04-01
- Publication Type: Articles
- Publication: Journal of Marketing Research