Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 6 of 6 Records

Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options

The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options

GSB Authors: Jonathan Levav | Itamar Simonson
Date: 2018-04-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Preference-Construction Habits: The Case of Extremeness Aversion

Preference-Construction Habits: The Case of Extremeness Aversion

GSB Authors: Itamar Simonson
Date: 2017-11-08
Publication Type: Articles
Publication: Journal of the Association for Consumer Research

Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

GSB Authors: Itamar Simonson
Date: 2015-12-14
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of What Marketers Misunderstand About Online Reviews

What Marketers Misunderstand About Online Reviews

GSB Authors: Itamar Simonson
Date: 2014-01-01
Publication Type: Articles
Publication: Harvard Business Review

Miniature of Beating the Market: The Allure of Unintended Value

Beating the Market: The Allure of Unintended Value

GSB Authors: Itamar Simonson
Date: 2013-12-01
Publication Type: Articles
Publication: Journal of Marketing Research

Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice

Comparison Selection: An Approach to the Study of Consumer Judgment and Choice

GSB Authors: Itamar Simonson
Date: 2012-10-12
Publication Type: Articles
Publication: Journal of Consumer Psychology