Basic
Advanced

Field

Condition

Type of search

Value

List View

Showing 1 - 6 of 6 Records

Miniature of Trade-Offs in Choice

Trade-Offs in Choice

GSB Authors: Itamar Simonson
Date: 2020-09-08
Publication Type: Articles
Publication: Annual Review of Psychology

Miniature of A Reexamination of the Impact of Decision Conflict on Choice Deferral

A Reexamination of the Impact of Decision Conflict on Choice Deferral

GSB Authors: Jonathan Levav | Itamar Simonson
Date: 2022-08-02
Publication Type: Articles
Publication: Management Science

Miniature of The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

GSB Authors: Itamar Simonson
Date: 2014-11-01
Publication Type: Articles
Publication: Journal of Marketing

Miniature of Comparison Selection: An Approach to the Study of Consumer Judgment and Choice

Comparison Selection: An Approach to the Study of Consumer Judgment and Choice

GSB Authors: Itamar Simonson
Date: 2012-10-12
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

GSB Authors: Itamar Simonson
Date: 2015-12-14
Publication Type: Articles
Publication: Journal of Consumer Psychology

Miniature of The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

The Real‐time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (Cee), Its Drivers and Moderators, and Research Directions

GSB Authors: Itamar Simonson
Date: 2020-07-24
Publication Type: Articles
Publication: Journal of Consumer Psychology