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Miniature of Preference Reversals Between Digital and Physical Goods
Preference Reversals Between Digital and Physical Goods
  • GSB Authors: Jonathan Levav
  • Date: 2021-11-22
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Prominence Versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
  • GSB Authors: Jonathan Levav
  • Date: 2013-12-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
  • GSB Authors: Jonathan Levav | Itamar Simonson
  • Date: 2018-04-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
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