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Miniature of Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery
  • GSB Authors: Navdeep Sahni
  • Date: 2023-11-20
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of Contract Design in Influencer Marketing
Contract Design in Influencer Marketing
  • GSB Authors: Navdeep Sahni
  • Date: 2024-04-01
  • Publication Type: Working Papers
Miniature of Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
  • GSB Authors: Navdeep Sahni
  • Date: 2016-08-01
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2016-06-24
  • Publication Type: Articles
  • Publication: Management Science
Miniature of Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
  • GSB Authors: Navdeep Sahni
  • Date: 2015-08-26
  • Publication Type: Articles
  • Publication: Quantitative Marketing and Economics
Miniature of How Do Firms Make Money Selling Digital Goods Online?
How Do Firms Make Money Selling Digital Goods Online?
  • GSB Authors: Navdeep Sahni
  • Date: 2014-06-24
  • Publication Type: Articles
  • Publication: Marketing Letters
Miniature of Personalization in Email Marketing: The Role of Noninformative Advertising Content
Personalization in Email Marketing: The Role of Noninformative Advertising Content
  • GSB Authors: Navdeep Sahni | S. Wheeler
  • Date: 2018-02-27
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-07-08
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing
  • GSB Authors: Navdeep Sahni | Sridhar Narayanan
  • Date: 2019-03-29
  • Publication Type: Articles
  • Publication: Journal of Marketing Research
Miniature of Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment
  • GSB Authors: Navdeep Sahni
  • Date: 2023-01-27
  • Publication Type: Working Papers
Miniature of Advertising as Information for Ranking E-Commerce Search Listings
Advertising as Information for Ranking E-Commerce Search Listings
  • GSB Authors: Navdeep Sahni
  • Date: 2023-07-14
  • Publication Type: Articles
  • Publication: Marketing Science
Miniature of Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
  • GSB Authors: Navdeep Sahni | Harikesh Nair
  • Date: 2019-10-08
  • Publication Type: Articles
  • Publication: The Review of Economic Studies
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12 Marketing

6 advertising 6 field experiments 4 internet advertising 4 internet marketing 3 online advertising 2 consumer behavior 2 email marketing 2 externalities 2 marketing 2 mobile 2 mobile operating systems 2 online shopping 2 platforms 2 randomized experiments 2 restaurants 2 search advertising 2 search engines 2 selling 1 ACT-R model 1 D03 1 D12 1 D91 1 M31 1 M37 1 advertising as information 1 advertising content 1 advertising effects 1 advertising frequency 1 advertising tailoring 1 business revenue 1 carryover effects 1 cognitive psychology 1 compensation 1 constraints 1 consumer deception 1 consumer goods 1 consumer memory and advertising 1 consumer preferences 1 consumer psychology 1 consumer sophistication 1 consumers 1 contract design 1 contracts 1 crowdfunding 1 deception 1 default effects 1 digital advertising 1 digital goods 1 direct costing 1 direct e-marketing 1 disclosure 1 discount prices 1 dynamic-model 1 e-commerce 1 effective frequency of advertising 1 electronic commerce 1 email 1 evidence 1 experimental design 1 field-experiments 1 frequency effects of advertising 1 goodwill (commerce) 1 goodwill model 1 industrial costs 1 inertia 1 influencers 1 informative advertising 1 internet 1 internet sales 1 internet traffic 1 long-term effects of ads 1 market timing 1 marketing research 1 media 1 media economics 1 memory model 1 memory-based model 1 naivete 1 native advertising 1 new products 1 nudges 1 paid content 1 paid search 1 paid-search 1 paywall 1 personalization 1 physical distribution of goods 1 platform businesses 1 price 1 price discrimination 1 pricing 1 privacy 1 procrastination 1 randomization 1 randomized field experiment 1 randomized field experiments 1 repeated advertising 1 reputation 1 restaurant customers 1 restaurant marketing 1 restaurant reviews 1 retargeting 1 revenue model 1 search engine 1 signalling 1 spacing effect 1 subscription 1 supply & demand 1 targeted advertising 1 targeted offers 1 targeted promotions 1 temporal patterns 1 temporal spacing 1 transaction costs