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Contract Design in Influencer Marketing
- GSB Authors: Navdeep Sahni
- Date: 2024-04-01
- Publication Type: Working Papers
Advertising as Information for Ranking E-Commerce Search Listings
- GSB Authors: Navdeep Sahni
- Date: 2023-07-14
- Publication Type: Articles
- Publication: Marketing Science
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
- GSB Authors: Navdeep Sahni | Harikesh Nair
- Date: 2019-07-08
- Publication Type: Articles
- Publication: Marketing Science
Personalization in Email Marketing: The Role of Noninformative Advertising Content
- GSB Authors: Navdeep Sahni | S. Wheeler
- Date: 2018-02-27
- Publication Type: Articles
- Publication: Marketing Science
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
- GSB Authors: Navdeep Sahni
- Date: 2016-08-01
- Publication Type: Articles
- Publication: Journal of Marketing Research
Effect of Temporal Spacing Between Advertising Exposures: Evidence from Online Field Experiments
- GSB Authors: Navdeep Sahni
- Date: 2015-08-26
- Publication Type: Articles
- Publication: Quantitative Marketing and Economics